30 Jun Feedback On Real Estate Showings

Feedback On Showings

There are many steps in selling a property and one of them is getting feedback after showings. Feed back on showings is an important piece of the selling process for a Listing agent. So if it is so crucial why is it that most real estate sales representatives never ask for it or put a half hearted effort into obtaining it.

From our experience when we are representing a buyer 90% of the time the listing agent never gets in contact with us to see how the showing went and if there is any interest in submitting an offer. Most clients probably think that agents call everyone to see how things went but that is not what normally happens.

One of the largest complaints Vendors have with their listing agent is poor communication and most would like to know what is happening. They tell us we listed the property and never heard from the agent until the listing expired.

What we do is a weekly PDF of activity, advertising and feedback on all our listings. One of the key parts of the weekly update is feedback from buyer agents on how things went. So how do we at Blackwall Realty approach getting feedback. Well for starters we do not rely on an automated MLS system because they tend to have too many questions and no one is interested in filling out a questionnaire. We do all the queries in house and although it may require more staff to do the work it is more effective than an automated approach.

Step 1: The Day After Email

Buyer agents can sometimes be showing many properties that day so to try and get feedback an hour after the showing doesn’t work because until they have seen all the listings they have no idea what their buyer wants to so.

So the day after the showing we email the agent asking if their buyer is interested in submitting an offer (yes or no), what they thought about the asking price and on a scale of 1-10 what they thought of the condition of the property and if there were any issue with the property or during the showing. That’s it.

Why email instead of text? Agents see many properties and they probably won’t remember all the details of all the showings. So we can attach a picture of the property, address and link to the listing in the email.

Step 2: The second day

As we said earlier only 10 % of Listing agents try to get feedback. Out of those virtually all of them will stop after one attempt. So on Day 2 we resend the email feedback form and a text to the agent reminding them that we have sent them a feedback form and would appreciate if they would check their email.

Step 3 : The third day

On the third day we will attempt a phone call to the agent to see what is happening. After the third attempt at getting feedback we will at that time mark the showing as not effective and close the feedback loop for that agent.

So what do other agents say about being aggressive at getting feedback. The first thing they say it is too time consuming and they are not interested in going to that trouble. We feel that if you effectively price the listing, prep the property for sale and do effective advertising the Listing should sell quickly and there wont be too many showings that will need feedback until it is sold.

Feedback is crucial when you have a hard to sell property that has been sitting on the market for a while and you want to give your client real time and truthful feedback as to why they are not getting offers instead of guessing.